Urban Gardens Web Site
Social Media Content
smitten creative boutique
"Tickled Pink" Blog Posts:
e-Commerce Site
smitten creative boutique
Instrumental in the successful soft launch of smitten’s e-commerce site on Shopify—support included:
- Participation in planning sessions
- Product selection and copy-writing of product descriptions
- Hashtags/copy-writing for integrated Pinterest boards
- Evaluation and recommendations regarding best practices on Shopify
- Research and analysis of payment processing option
- Assistance with inventory recording and POS
Social Media Content
Bacon Nation Canada
As a Social Media Coordinator, I communicated the core identity of the unique brand through the creation of photo, video, and text-based posts, for a variety of social media platforms.
Omais Homes: Digital Marketing Initiative (Sept. 2015-Apr. 2016)
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Completed an 8-month applied business project where we solve a real world problem for a business we approached:
- Conduct a Context Assessment to recognize internal and external factors relevant to the strategic initiative
- Design a Project Charter, outlining project definition, scope, milestones, deliverables, assumptions, risks and technical requirements
- Synthesize primary and secondary sources to think strategically and suggest alternative courses of action
- Research the best course of action and summarize practical implementation steps
- Create a final business case report and presentation for the client
- Report weekly progress, identifying completed tasks and planning new tasks
Digital Marketing Case Study: Molson Canada (Apr. 2015)
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- Required to analyze case, create alternative courses of action, choose best alternative, and outline how best to implement this solution.
- Completed the Introduction, Key Issues, and Alternatives section of the report
- Utilized my analytical skills to conduct a SWOT analysis
- Designed 3 alternative social media contests for Molson that were both creative and engaging
Business Research Project: Student Satisfaction with MyHumber (Sept. 2014- Dec. 2014)
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- Managed team through a business research project, from early stages such as research objective planning, survey design, data collection, analysis, and reporting
- Corresponded with professor on a regular basis, on behalf of the group
- Planned and organized group meetings